Sportsbook PointsBet has signed golfing social media star Paige Spiranac to become the company’s on-air talent.
Spiranac is the darling of golf fans, with nearly three million Instagram and 400,000 Twitter followers enjoying her game tips and lifestyle videos.
She is a former professional player, so not just a cliched “pretty face”. But she has attracted online trolls accusing her of flaunting her natural beauty for marketing bucks.
PointsBet recognised the value she will bring to its marketing operations as online sports betting becomes legal in ever more US states. The company has joined new operators in Michigan, for example.
With an increasingly engaged audience, Spiranac, 27, is sure to bring new customers to the site. She first announced her new collaboration on Instagram, accompanied by a typical Spiranac video, which you can see below…
Johnny Aitken, US CEO of PointsBet, said: “Today is a very exciting day for the company as we welcome Paige, the No. 1 most followed and interacted with golf personality on social media in the world, into the PointsBet family.
“Paige is known for her work ethic and ability to stand out in a sea of sameness, which very much embodies the DNA of PointsBet and our mandate to deliver the fastest and most differentiated way to wager in the legal sports betting market. We will look to deeply integrate Paige across our portfolio of brand channels, including linear and digital content, whilst unlocking unique ways to weave PointsBet into her social media universe as she strives to conquer sports betting and introduce it to her audience.”
Showing commitment to the deal, Spiranac has taken an equity stake in PointsBet. She is expected to assist in developing and then front content, including weekly sports betting education and commentary, host events, front watch parties and more.
Spiranac, who lives in Arizona in the US but has a large UK fanbase, said: “I believe that sports betting is central to how fans will engage and consume live sports moving forward.
“I love connecting with my community on social media and I know this category will be a fun, new way to get my audience more involved with not only golf but all sports. I truly believe in what we’re building at PointsBet and I’m thrilled to be a part of this team.”
It is not known if the company will look at special golf odds for the Masters.
She has the largest golf community following in the world, a total of 8 million people across all channels. If you want to get the best golfing odds, sign up to one of our recommended sports betting sites below and claim a welcome bonus.
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