Whoopi Goldberg mistaken for Oprah Winfrey at Academy Awards

Someone at Total Beauty magazine is having a really shit week after mistaking Whoopi Goldberg for Oprah Winfrey and tweeting it to the world. Oops.

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Someone working on the Total Beauty social media team, or possibly the agency they hire dropped the ball this week tweeting: “We had no idea @Oprah was #tatted, and we love it”.

Unfortunately, they were tweeting a photo of film star Whoopi Goldberg, not Oprah.

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In true internet fashion, the offending tweet was screenshotted and retweeted before Total Beauty realised the epic blunder they had made.

The internet was quick to respond:

Still, something did come good of the ordeal. After an apology didn’t silence critics, Total Beauty decided to donate $10,000 to charity.