Nutella denies Isis a personalised jar

No, not Islamic State in Iraq and Syria. Nutella have denied a 5-year-old girl a personalised jar because her name is Isis.

Heather Taylor and her daughter Isis

Heather Taylor and her daughter Isis

Ever since ISIS came onto the scene, life has been a lot harder for 5-year-old Isis Taylor. Her mother, Heather, describes how even calling her daughter’s name in public cases heads to turn.

It was Ms. Taylor’r sister who tried to take advantage of running Nutella (or Newtella if you’re a heathen) offer to have jars personalised with recipient’s names.

nutella personalised jar

Personalise a jar with your name! (As long as we like it)

The in-store offer allows customers to use a computer to enter a name and print a customised label for a Nutella jar. Ms. Taylor said that initially, both the names, Odhinn and Isis were automatically flagged as inappropriate by the computer. The store manager, who has the ability to override the computer, agreed to print Odhinn, but drew the line as Isis.

Chief Executive of Ferrero Australia, the company that owns the Nutella personally contacted Ms Taylor the following day to reinforce the company’s position and release this statement:

“Like all campaigns, there needs to be consistency in the way terms and conditions are applied. Unfortunately, this has meant there have been occasions where a label has not been approved on the basis that it could have been misinterpreted by the broader community or viewed as inappropriate.”

“I’m really quite upset by this,” Ms Taylor told him. “You are actually making my daughter’s name dirty. You are choosing to refuse my daughter’s name in case the public refers to it negatively.”

Ms. Taylor says her daughter is actually named after the Egyptian Goddess, Isis who is the Goddess of health, marriage and wisdom and told Sydney Morning Herald she would not be in favour of putting the name “Hitler” on a jar of Nutella, but her case was different because she named her daughter before the rise of Islamic State. She also has no intention of changing her daughter’s name, and argues the name Isis needed to be reclaimed.

“This is an acronym that is used incorrectly by the media that Nutella are supporting,” Ms Taylor said. “We need to be calling the Daesh death cult by their name, Daesh.”